Monthly archive - February 2011

Internal vs. External Perception: The McJob

In 2003, the term “McJob” was added to Merriam Webster’s Dictionary. This is not necessarily a flattering term as it was defined as a low paying job with no opportunity to advance.

The international company McDonald’s was not overly happy with this external perception of their company. After all, this is a company, which began in 1940, that is represented in 40 countries across ... Read More

28 Feb 2011

Brainstorming

Brainstorming

The term “brainstorming” was coined in the 1950s by Alex Osborne. Having a group brainstorm often results in a variety of expanded ideas that otherwise may not have been explored or developed further had one person been concepting a project.

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Who Really Gives A Tweet?!

Social media seems to be on the rise for most companies and businesses. Does your company need to be on Twitter? Being that social media is so new to the world, there are really only several great examples that reflect companies having a hold on the social media reigns. One prime example is Zappo’s.

It’s great if you can participate, but you need ... Read More

23 Feb 2011

How Do You Do?

How Do You Do?

Hello there. How do you do? We’re JAM Creative. We love design, photography, and creative ideas. We also love making you (or really, your brand) look good. Well, actually, we can also make you look good fashion-wise with a shirt from SHULTZILLA!

I (Aimée) always find it appropriate to appreciate the steps taken in life that got me where I am today. I went ... Read More

What the Font: Tekton Pro

You would think that Tekton Pro would be a good typeface simply because of its cool name. But, don’t be fooled. The letters in this little diddy are very reminiscent of our most favorite font to hate on–Comic Sans.  The name of this family leads one to believe it should be a technical or mechanical typeface; however, we are left with a comic ... Read More

Typeface You Must Know: Code

Code is one of the top twenty typefaces for 2011. This san serif typeface is very clean and modern. The family only comes in uppercase, but we think that will definitely help cut down on it becoming too trendy, because as with any typeface that only comes in uppercase, Code should be used sparingly.

Download this font.

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01 Feb 2011

Archilepsy

Archilepsy

We would like to thank the kind folks at Archilepsy Magazine for having us write monthly columns regarding our likes and dislikes in the design world. Make sure to sign up for the monthly e-zine. It’s FREE!

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