Internal Practices

Internal vs. External Perception: The McJob

In 2003, the term “McJob” was added to Merriam Webster’s Dictionary. This is not necessarily a flattering term as it was defined as a low paying job with no opportunity to advance.

The international company McDonald’s was not overly happy with this external perception of their company. After all, this is a company, which began in 1940, that is represented in 40 countries across ... Read More

28 Feb 2011



The term “brainstorming” was coined in the 1950s by Alex Osborne. Having a group brainstorm often results in a variety of expanded ideas that otherwise may not have been explored or developed further had one person been concepting a project.

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