Internal Practices

Internal vs. External Perception: The McJob

In 2003, the term “McJob” was added to Merriam Webster’s Dictionary. This is not necessarily a flattering term as it was defined as a low paying job with no opportunity to advance.

The international company McDonald’s was not overly happy with this external perception of their company. After all, this is a company, which began in 1940, that is represented in 40 countries across ... Read More

28 Feb 2011

Brainstorming

Brainstorming

The term “brainstorming” was coined in the 1950s by Alex Osborne. Having a group brainstorm often results in a variety of expanded ideas that otherwise may not have been explored or developed further had one person been concepting a project.

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