I read an article today by Esteban Contreras entitled “Never Plan on Hiring a Social Media Expert? Good Luck With That.” I’d like to play devil’s advocate to that article if you will. I encourage you to read his article because Contreras does present a strong view. Grant it, however, I completely disagree with most of what he says.Read More
Yesterday in the new media world, Chrysler’s official account tweeted the “F” word. Yes, it was most likely a mistake made by some (now) poor employee- poor because s/he was fired over the incident. Not only was that employee fired, Chrysler disengaged themselves from contract obligations with the agency with which they were working.
This situation is begging for a blog post by JAM.Read More
The term “brainstorming” was coined in the 1950s by Alex Osborne. Having a group brainstorm often results in a variety of expanded ideas that otherwise may not have been explored or developed further had one person been concepting a project.Read More
Social media seems to be on the rise for most companies and businesses. Does your company need to be on Twitter? Being that social media is so new to the world, there are really only several great examples that reflect companies having a hold on the social media reigns. One prime example is Zappo’s.
It’s great if you can participate, but you need ... Read More