Ad Astra Fitness

identity Design

“Ad astra” is Latin for the phrase “to the stars.” Fitness trainer Matthew Shouppe wanted to take fitness to the next level...and out of this galaxy! So we gave him a logo that could help him do just that.


About the project

This letter mark logo focuses on the word “Ad Astra,” Latin for “to the stars.” An abstract star is formed using one of the letter forms to expand on the meaning behind the business name.




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