Famous throughout the city, The Proud to Call It Home Campaign was originally launched in 1994 by the Young Leadership Council (before the time of JAM Creative.) YLC wanted to revive the campaign to bring out the spirit of New Orleanians everywhere once again.
About the project
JAM volunteered time with the New Orleans Young Leadership Council to create ads for The Gambit, web banner ads, Facebook app buttons, and an HTML email template. The “look” of the revived campaign used throughout the ads JAM designed is an extension of ideas produced by another local firm.