The Rum House is a Caribbean-inspired taqueria on historic Magazine Street in New Orleans, LA. The food menu is extensive with everything from tacos to crab melts, while the rum list features brands from practically every country south of the border. Having a drink at The Rum House isn’t an ordinary drink at a bar. Having a drink at The Rum House takes you hundreds of miles south of New Orleans to the clean white sand beaches of the Caribbean, where you almost forget for a minute that you’re still on Magazine Street.
About the project
The delicious food and drink of The Rum House are served up with tasteful design. Carrying out the restaurant’s concept of Caribbean-inspired, The Rum House campaign has an organic nature. The designs use earthy colors (brown and burnt red) as well as a touch of blue to reflect the idea of relaxing on the beach near water. The Rum House website depicts a treasure map with each separate page representing buried treasure.