The Rum House is a Caribbean-inspired taqueria on historic Magazine Street in New Orleans, LA. The food menu is extensive with everything from tacos to crab melts, while the rum list features brands from practically every country south of the border. Having a drink at The Rum House isn’t an ordinary drink at a bar. Having a drink at The Rum House takes you hundreds of miles south of New Orleans to the clean white sand beaches of the Caribbean, where you almost forget for a minute that you’re still on Magazine Street.
About the project
The delicious food and drink are served up with tasteful menu designs. Carrying out the restaurant’s concept of Caribbean-inspired, The Rum House print pieces have an organic nature. The designs use earthy colors (brown and burnt red) as well as a touch of blue to reflect the idea of relaxing on the beach near water. The menus are laid out in an easy to browse manner making the ordering experience that much more relaxing.
The website depicts a treasure map with each page representing buried treasure. The site has both a textured and layered feel. Photos of delicious menu items were provided by the client, while sexy designs were provided by JAM Creative.
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Earthy colors are featured in The Rum House logo, with “Rum House” being the main focus of the mark. The decorative elements on each side of the mark are abstract impressions of sugar cane.
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