I read an article today by Esteban Contreras entitled “Never Plan on Hiring a Social Media Expert? Good Luck With That.” I’d like to play devil’s advocate to that article if you will. I encourage you to read his article because Contreras does present a strong view. Grant it, however, I completely disagree with most of what he says.
I do not believe that most people who claim to be social media “experts” truly are experts. I say that having been active in social media since the early days of LiveJournal and Friendster. While just saying those two names shows my age as well as how many years I’ve been involved in forms of social media, I do not claim the title expert. I have not been formerly educated in social media and most likely, neither has anyone who calls his/herself an expert. I do, however, believe that people will eventually be able to specialize in this field. Fifteen years ago, people probably viewed web design in the same light.
The line in the previously mentioned article that hits a nerve for me simply states: “I wish we could, but we can’t just become all-knowing over night.” That is exactly what people mean when they question the idea of experts. It is obvious that we can’t just be all-knowing instantly. No one can become all-knowing overnight.
So what exactly is JAM in relation to new media?
We are strategists. We concept, we plan, we execute. Brain surgeons do not have “expert” as their title on their diplomas, business cards, etc. Why should we? We are not experts by any means of the word. The terms “New media” and “expert” are perfect examples of oxymoron. We have, however, taken marketing and advertising classes, been put through several years of creative concepting classes, and planned marketing strategies. We have gained experienced in new media through both our own personal accounts as well as for other small and large businesses/companies. We do realize, though, that we still have a lot to learn.
And as far as the title Social Media Ninja goes, it doesn’t cause us to cringe…if the job is done with pure stealth!
© 2011 JAM Creative, LLC. All Rights are reserverd, obviously.
All portfolio photography by Sean Spansel