I read an article today by Esteban Contreras entitled “Never Plan on Hiring a Social Media Expert? Good Luck With That.” I’d like to play devil’s advocate to that article if you will. I encourage you to read his article because Contreras does present a strong view. Grant it, however, I completely disagree with most of what he says.

Yesterday in the new media world, Chrysler’s official account tweeted the “F” word. Yes, it was most likely a mistake made by some (now) poor employee- poor because s/he was fired over the incident. Not only was that employee fired, Chrysler disengaged themselves from contract obligations with the agency with which they were working.

This situation is begging for a blog post by JAM.