Social media seems to be on the rise for most companies and businesses. Does your company need to be on Twitter? Being that social media is so new to the world, there are really only several great examples that reflect companies having a hold on the social media reigns. One prime example is Zappo’s.
It’s great if you can participate, but you need to bust through the noise with something that your target audience will actually hear and listen to.
Yes, Zappo’s CEO Tony Hsieh has close to 2 million followers on Twitter. However, he built the company culture of Zappo’s to be based on great customer service. Zappos didn’t become successful because of its Twitter account; its Twitter account gained a following because the company is well known for it’s wonderful service- whether it be online or the good old fashioned customer service way- over the phone.
I had the opportunity to hear Tony Hsieh speak at an engagement recently when he was “Delivering Happiness” to the city of New Orleans. He stressed that while Twitter, played a part in the company’s success, the success was not based on how well the Twitter account was maintained. He told several stories regarding exceptional customer service- none of which related to Twitter.
Back to the main question- does your company belong on Twitter?
Is your company going to just participate, or do you have a strategy that will get people talking? [Hint: the "more" correct answer is the later.] It’s great if you can participate, but you need to bust through the noise with something that your target audience will actually hear and listen to. Do you produce content that people actually care about? Let’s be honest- no one cares that you went grocery shopping to pick up steaks that came out juicy. You’ll leave most people wanting to add you to a list that they rarely view…you’ll also leave them wanting a juicy steak. Make your content purposeful.
So, again, does your company need to be on Twitter? Let us know what you decide. We can be reached @thisisourjam.
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All portfolio photography by Sean Spansel